Wednesday, August 28, 2013

Creating a logo

After deciding the name (or at least the project name) of our product the next step was logo design. Since I'm studying publication graphics and web communications, it was natural that I'd be the one in charge of the visual expression. It's also part of my school curriculum to create a logo, in addition to a web site and a printable brochure.

Mikael had some plans for the logo already, and I started sketching some ideas based on them, first on paper, then with Adobe Illustrator.

A logo should be as simple as possible, easily recognizable and not with too many colors, since it's a lot easier (and cheaper!) to print it with less colors. In addition, we did not want it to be too colorful in a childish way but to show we are seriously and determinedly doing what we do.

At the beginning we decided the o in the word "Sensotrend" should be round and blue, referring to the universal symbol for diabetes. The natural color companion to that would be black, so we chose it to be the other color used in our logo. This combination works on white canvas as well as on other colors.

Now we had a round o as a starting point, and we wanted to find a font that would match perfectly with it. It should have circular rather than elliptical forms, and the lines should have an even stroke width. Also the line caps of the letters should be rounded rather than sharp, to create a nice and soft appearance.

I went through loads of fonts found on Adobe Illustrator but could not find the perfect one. So I started going through some fonts on the web, and finally found a good candidate. It's called Station and it's designed by French designer Anthony Bossard. It is rounded and even, and perfectly matches our purposes.

When the font was found, I wrote the text and started curving it. The idea is that the curvy path of the text symbolizes the blood glucose levels of a diabetic that tend to go up and down, creating curvy graphs. The curve was sharper at first, but it looked better being softer and rounder, and that's how it stayed. Finally, the d in the end of the word seemed to ascend too high, and I had to shorten it a little. After that the logo seemed ready enough to share here with you.

So, here it is, how do you like it?

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